This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression ...
Read More
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout thebook to facilitate learning New material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App
Read Less
Add this copy of A Concise Guide to Market Research: The Process, Data, to cart. $65.74, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2019 by Springer.
Edition:
3rd Softcover Reprint of the Original 3rd 2019 edition
Publisher:
Springer
Published:
2019
Language:
English
Alibris ID:
18404995568
Shipping Options:
Standard Shipping: $4.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 396 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Texts in Business and Economics. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of A Concise Guide to Market Research: The Process, Data, to cart. $65.75, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2019 by Springer.
Edition:
3rd Softcover Reprint of the Original 3rd 2019 edition
Publisher:
Springer
Published:
2019
Language:
English
Alibris ID:
15624547704
Shipping Options:
Standard Shipping: $4.99
Trackable Expedited: $9.99
Two Day Air: $29.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Print on demand Trade paperback (US). Glued binding. 396 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Texts in Business and Economics.
Add this copy of A Concise Guide to Market Research to cart. $70.16, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2019 by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG.
Add this copy of A Concise Guide to Market Research: The Process, Data, to cart. $74.40, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2019 by Springer.
Edition:
3rd Softcover Reprint of the Original 3rd 2019 edition
Publisher:
Springer
Published:
2019
Language:
English
Alibris ID:
18315945577
Shipping Options:
Standard Shipping: $4.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 396 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Texts in Business and Economics.
Add this copy of A Concise Guide to Market Research: The Process, Data, to cart. $87.37, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2019 by Springer.
Edition:
3rd Softcover Reprint of the Original 3rd 2019 edition
Publisher:
Springer
Published:
2019
Language:
English
Alibris ID:
17975662885
Shipping Options:
Standard Shipping: $4.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 396 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Texts in Business and Economics.
Add this copy of A Concise Guide to Market Research: the Process, Data, to cart. $93.10, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2019 by Springer.
